Why do you need social media? Did I really just say that out loud. If you aren’t on social media, do you even really have a business … that is what your audience or potential clients are going to be thinking. Having a presence of any degree on social media is a critical part of your digital profile … so if you aren’t on the social train it’s time to jump on board. I believe anyone in a career or a business should be building a personal brand on social media. People like doing business with people, especially in real estate and if you don’t have a personal brand, if you change companies you’ll lose your followers and potential leads attached to the business social platform.
Now, when you think about social media what comes to mind immediately? Is it facebook, Instagram reels, tik tok or youtube? Or is it more a feeling like annoyance, overwhelm, fear, dread, jealousy or excitement and elation? Whatever your thoughts or feelings around social media, it is here to stay. Originally social media was designed for that exact purpose to make us more social, to allow us to connect with family and friends all over the world. However, as more and more of us turned to Facebook or Instagram and less and less of us went out, travelled, called, watched tv, our very clever social media developers, capitalised on the advertising opportunities that having a worldwide mass audience brought with it. Social media companies now make massive amounts of advertising revenue each year.
Here are some of the latest social media statistics worldwide: · There are 4.65 billion active social media users worldwide, making up 58.7% of the global population. · In total, the latest numbers suggest that the world should spend more than 12½ trillion hours online in 2022 alone. · 5 billion people are using the internet. · 92.1% of internet users connect via mobile.
The most used social media platforms worldwide are:
1. Facebook – 2.91 billion
2. YouTube – 2.56 billion
3. WhatsApp – 2 billion
4. Instagram – 1.45 billion
So let’s break down why you need to be on it. Well for starters on a very basic level you need social media because: it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies.
Why is social media important for your Property Management Business Marketing?
1. Gets Attention & Develops Brand Awareness
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience without using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose. Here’s a fact: social media content gets attention. But first you need to define what you want to get out of social media and develop a strategy for brand awareness. Do you want new leads to discover your services? Do you want more managements? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.
2. Social Media Builds Trust
One of the quickest ways to build trust with a new lead or potential client is to post consistently on social media. You can’t just post one week every day and then not post again the next week .. what this says to your clients is that you show up until you get too busy and then you aren’t there for them. I think of it as a form of ghosting on social media. Does this business really care about helping me and my needs or are they just here for my business? Using social media consistently is key to building the that all important know, like and trust.
3. Builds Expertise
Customers are getting increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media. Will they find an empty virtual storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable. Look for ways to demonstrate your expertise as a thought leader in your industry—like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and its values, you will establish confidence in potential customers.
4. Creates Authenticity and Relatability
Customers aren’t interested in businesses that publish dry, corporate-style social media posts, or property after property. Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand.Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.
Yes, social media isn’t a place to be overly salesy, but after all, it’s a marketing channel and you need not ignore the opportunity to generate leads and make sales, should it present
itself. Include CTAs (calls to action) in your content like free property appraisals or market reports.
6. Promotes Quick & Easy Engagement with your Customers
Social media opens the conversation for instant interaction, relationship building, and customer loyalty. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which business do you want to be?
If you are anything like me I found social media so overwhelming initially. Now I’m running multiple businesses across multiple social platforms. If you are confused about social media, and how to get started, or what to post … I have a freebie to help you beat the overwhelm … it is a 3 month content calendar planner and 50 real estate content ideas. DOWNLOAD IT HERE
I encourage you to get your social media journey ramped up today … and start building your personal brand, generating new leads and growing your business. Because your competitors certainly arE.