Podcast

Why Having A Buyer’s Agent On Your Panel Of Experts Is Important And How They Can Help You Win More Business With Emily Wallace

If you’re a property manager, BDM, or business owner, you’re always looking for ways to grow your rent roll and bring in new business. Partnering with buyer’s agents is one of the most overlooked yet powerful relationships you can have in business and could connect you with multiple investor clients, filling your pipeline with potential opportunities.

Your next big client might not come from cold outreach, it could come from a strategic partnership. Instead of waiting for landlords to come to you, build relationships with the professionals who are bringing investors into the market right now. Buyer’s agents have built strong trust with their clients, making their referrals highly valuable.

And if you want to future proof your property management business, create a steady stream of referrals, and get ahead of your competition, it’s time to start networking with the right buyer’s agents.

In this episode I chat with Emily Wallace who is the Founder, Director and driving force behind Wallace Advocates, a boutique Melbourne based buyers agency dedicated to helping clients find their dream homes. With a passion for demystifying the property market, Emily is committed to guiding buyers through the most significant purchase of their lives.

Wallace Advocates specialises in securing homes for clients who want to live in them rather than expand an investment portfolio. This philosophy is at the heart of Emily’s approach, ensuring each property purchased feels like the perfect fit.

“The property managers that I’ve spoken to, the ones that are leveraging the buyer’s agent relationship, are those who really make great relationships with their clients, who are investors who want to build a portfolio and recommend them to a buyer’s advocate to help grow that portfolio. And in return that buyer’s advocate is giving the business back to that property manager to look after the properties that they purchased”

— Emily Wallace

In this episode we explore:

  • What a buyer’s agent actually does and why they’re NOT the same as real estate agents
  • How buyer’s agents source off market properties and help investors make better purchasing decisions
  • How property managers can work with buyer’s agents to secure more clients and increase their rent rolls
  • The key things buyer’s agents look for when choosing a property management company
  • The power of personal branding and content creation for real estate professionals
  • How transparency, communication, and tech tools are shaping the future of property management


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