When Average Marketing is No Longer an Option With Rentals with Tom Dorawa | Podcast | That Property Mum | When Average Marketing is No Longer an Option With Rentals with Tom Dorawa

Standing out in property management has never been more challenging. With so many agencies competing for attention online, it’s becoming increasingly difficult to create a genuine point of difference that landlords and tenants actually notice. When I sat down with Tom Dorawa from Virtual Tour Creators, we explored how technology is changing the way agencies market properties and why presentation has become far more than just a tool for securing a tenant. What struck me throughout our conversation was how often the smallest improvements in visibility and client experience can create the biggest competitive advantage.

We spent time unpacking the practical ways agencies can use virtual tours, floor plans, professional imagery, and emerging technology to elevate both their marketing and operational processes. Rather than adding more work, many of these tools are designed to simplify what property managers are already doing while creating a stronger experience for landlords, tenants, and prospective clients. Tom shared some fascinating examples of agencies using these solutions to attract higher-quality tenants, improve rental returns, and create a level of transparency that builds trust and strengthens client relationships.

What sits underneath all of this is the willingness to adapt. The property management landscape is changing quickly, and the businesses that continue to grow are often the ones prepared to embrace innovation rather than resist it. Whether it’s adopting new technology, improving the way properties are presented, or finding smarter ways to serve clients, the opportunity lies in being open to doing things differently. For property management professionals, this conversation is a reminder that growth doesn’t always come from working harder–it often comes from finding better ways to deliver value and create an experience that people remember.

“If you’re not going to try it, you’ll never know what happened to you or what you missed out on.”
— Tom Dorawa

In this episode we explore:

Innovative marketing solutions for property management and real estate professionals.
Use of 360-degree virtual tours and floor plans in property marketing.
Challenges of traditional property marketing and the need for modernization.
The origin story of Virtual Tour Creators and its development.
DIY marketing tools that empower agents to create their own virtual tours and photos.
The impact of personalized, high-quality marketing content versus generic AI-generated materials.
Success stories of clients using Virtual Tour Creators to enhance their business.
Importance of showcasing surrounding amenities in property marketing, especially in rural areas.
The role of technology and innovation in property management.
Discussion on mental health, personal development, and the evolving role of AI in business operations.

A big Shout out to our amazing podcast partner Ailo.

Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties.

Book an Ailo Demo and get your Mecca Gift Card:

http://ailo.io/tpm

Follow Ailo:

https://www.instagram.com/ailohq

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