THE TRUTH OF GOING OUT ALONE IN PROPERTY MANAGEMENT

Financial Preparation: Your Safety Net

One of the first things Deb said to me was: “If I didn’t have my financials sorted, there’s no way I would’ve made it.”

Lesson: Financial preparation isn’t just smart — it’s essential for peace of mind.

Here’s what Deb did (and what you can do too):

• Build a buffer: Aim to save at least 6–12 months of living expenses. It gives you space to grow your business without panicking.

• Talk to your partner: Deb had open conversations at home to ensure they could manage on one income, just in case.

• Know your numbers: Understand every cost — setup fees, insurance, marketing, licenses, the lot.

• Minimise debt: Deb used a mortgage offset account, which gave her more flexibility and confidence to start.

Reality check: You don’t need to be rolling in it. But you do need a plan. Financial security = freedom to focus on your business.

Business Structure: Laying the Right Foundations

Let’s be honest, the admin side of things can be such a buzzkill — but it’s critical.

Deb started as a sole trader and later transitioned to a company structure (PTY LTD), which made more sense for her long-term goals.

Key takeaways:

• Talk to a pro: Get an accountant or advisor involved early to help you choose the best structure.

• Register for GST early: If you think you’ll earn above the threshold, don’t delay.

• Licensing matters: In WA, Deb needed a diploma and a triennial certificate. Check your local requirements well in advance.

• Think ahead: Even if you’re starting small, set it up like you’re building something big.

Remember: The legal stuff isn’t exciting, but it’s empowering when done right.

Mindset: Overcoming Fear and Embracing Growth

This part hit home for me — Deb waited years because of fear. Sound familiar?

She was scared of failing, of being judged, of the “what ifs” — and she’s not alone. I see this every day in the incredible women I work with.

Deb’s mindset tools:

• Name the fear: What exactly are you scared of? Get it out of your head and onto paper.

• Flip the script: Tell yourself, “I am the best property manager out there.” Repetition builds belief.

• Start small: Take one brave step at a time — action builds confidence.

• Read The 5 Second Rule: Deb swears by Mel Robbins’ “just do it before your brain talks you out of it” method. It’s a game-changer!

My advice: You don’t need to be fearless. You just need to be brave enough to start.

Marketing and Client Acquisition: Building Your Brand

“Build it and they will come” — sorry, but that’s a lie. Deb found that out quickly.

Here’s what worked for her:

• Leverage your network: But don’t take it personally if your mates don’t become clients.

• Show up on social: Even if you hate the camera. Your consistency matters more than perfection.

• Outsource if needed: Done-for-you content services can be a lifesaver.

• Use lead platforms: Deb used Local Agent Finder to keep the leads flowing while she built her brand.

• Host events: Even if only 3 people show up, those 3 could be your next clients or biggest referrers.

Hot tip: Don’t compare your beginning to someone else’s highlight reel. You’re just getting started.

Growth and Lifestyle: Defining Your Own Success

Not everyone wants to build an empire — and that’s OK.

Deb designed Resident Property around her lifestyle — family, flexibility, and yes, even time to play pickleball.

Her secret?

• Define your version of success: It might be time freedom, a small portfolio, or working part-time.

• Set boundaries: Your time is precious.

• Use tech + team: Automate and delegate as you grow.

• Stay flexible: Your vision might evolve — let it!

Reminder: There’s no “right” way to do this. Only your way.

Working with Family: Boundaries and Rewards

Deb works with her husband — and while it’s not for everyone, it works for them.

Tips if you’re thinking of going into business with family:

• Clear roles: Who’s doing what?

• Communicate often: Check in regularly.

• Separate work from home: Respect each other’s downtime.

• Plan for the future: Especially if succession is part of the vision.

It can be beautiful — if you keep it professional.

Leveraging Past Experience: Transferable Skills

Before property, Deb worked in childcare and hospitality. It might seem unrelated, but those experiences gave her resilience, empathy, and people skills — all crucial in this industry.

Your past is powerful:

• List your transferable skills: Customer service, patience, multitasking? All valuable!

• Never stop learning: Google is your best friend when you’re starting out.

• Draw on your story: It’s part of what makes you you.

You’re not starting from scratch — you’re starting from experience.

Action Steps for Aspiring Solo PMs

Here’s a quick checklist if you’re thinking of going solo:

✔ Run the numbers – Know your income needs and property targets
✔ Start your education – Don’t wait until the last minute
✔ Choose a business structure – Get professional advice
✔ Plan your marketing – What’s your first 6-12 months look like?
✔ Find your people – Mentors, coaches, industry groups
✔ Set clear goals – Business and personal ones

Personal Development Tools and Resources

Some of Deb’s go-to tools (and mine too!):

Books:

• The 5 Second Rule – Mel Robbins

• The Psychology of Selling – Brian Tracy

Podcasts & Coaching:

• Stay plugged into industry insights (yes, like this podcast!)

• Coaching = accountability + clarity

Daily rituals:

• Positive affirmations

• Physical activity (hello, pickleball!)

• Protect your energy

Your Journey, Your Way

Deb’s story is such a beautiful reminder that there’s no one-size-fits-all path in business. Whether you want to scale to a team of 10 or keep things lean and lifestyle-focused — the choice is yours.

If this episode resonated with you, just know: you’re not alone, and you can do this.

I hope Deb’s journey inspires you as much as it inspired me. And if you’re ready to explore what going solo could look like for you — I’m here cheering you on every step of the way.