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THE TRUTH ABOUT VIRAL VIDEOS

How I Use Viral Videos to Grow My Property Management Brand (and How You Can Too)

You’ve probably heard me banging on about the power of video content on The Property Management Podcast, but today I want to dig even deeper—straight from me to you—about how viral videos have completely transformed how I show up, connect, and grow my brand in this amazing industry of ours.

Now, when I say “viral,” I’m not talking millions of views or ending up on Sunrise (although, let’s be honest, I wouldn’t say no!). What I am talking about is video content that gets shared, seen, and remembered by people outside your usual bubble. And yes—it’s totally doable in the world of property management.

I’ve lived it, tested it, and taught it—and now I’m sharing exactly how you can tap into this goldmine of opportunity too.

I’m sharing exactly how you can tap into this goldmine of opportunity too.

So, What Does “Viral” Really Mean?

Here’s the deal: in our niche, going viral doesn’t mean breaking the internet. It means reaching beyond your existing followers. Every time I post a short video, about 50% of the views come from people who DON’T follow me yet. That’s pure organic reach, baby.

And that kind of exposure? It builds your brand, boosts your credibility, and creates trust—all without spending a cent on ads.

Why Video Works (and Why It’s a Non-Negotiable)

If you’re in property management and not using video yet… hun, you are leaving opportunities on the table.

Here’s what happens when you start showing up:

  • People remember you. Your face becomes familiar. Your voice becomes trusted.

  • They start tagging their mates. “Hey, you should check this chick out!”

  • You become the go-to expert. Even if you don’t feel like an expert yet (hello, imposter syndrome!), showing up with value shifts perception fast.

My 4 Go-To Video Types (Steal These!)

Behind-the-Scenes

People LOVE a peek behind the curtain. Let them into your world!

→ Film your day as a property manager
→ Share your team’s morning coffee ritual
→ Show off those messy, real-life wins and challenges

Real Talk: Don’t overthink or over-edit this. The magic is in the authenticity.

Funny or Relatable Content

Yes, property management is serious biz. But it’s also wild, weird, and hilariously unpredictable.

→ Do a skit about dealing with last-minute maintenance calls
→ Use trending sounds to dramatise tenant dramas or owner quirks
→ Poke fun at yourself—I promise it’s endearing

Confession: Some of my most shared videos are just me laughing at the chaos that is my day. People relate to it. And that’s what builds trust.

Tips and Tricks

This one’s a biggie. Sharing bite-sized value is your golden ticket to thought leadership.

→ “3 things every tenant should do before an inspection”
→ “How to get more ROI from your investment property”
→ “What property managers wish landlords knew”

Pro Tip: Keep it short, sharp, and jargon-free. One clear tip per video.

Property Tours and Makeovers

Show off your work! People love a good transformation.

→ Film a ‘before and after’ of a newly styled rental
→ Highlight unique features—think hidden storage, stunning views, quirky character homes
→ Do a walkthrough and narrate like you’re chatting to a mate

Camera-shy? Use voiceover or trending music and keep it visual!

Next-Level Tips from Yours Truly

Want to really amp up your video game? Here’s what I swear by:

→ Batch your content. Set aside a day, change your outfits, and smash out multiple videos in one go
→ Collaborate. Partner with local trades or businesses to expand your audience
→ Tell stories. People don’t just want info—they want emotion. Share real moments and memorable experiences
→ End with a CTA. “Follow me for more tips,” “Send this to a landlord friend,” “Visit our website.” Simple, clear, effective

It’s Not About Perfection—It’s About Connection

Let me tell you something straight from the heart: you don’t have to be polished, perfect, or wildly confident to start showing up.

You just have to be you.

I’ve posted videos with shaky hands, bad lighting, and no makeup—and guess what? Some of those outperformed my “perfectly produced” ones. Because people connect with people, not brands.

So, give yourself permission to play. Get messy. Experiment. Laugh. Learn.

Ready to Give It a Crack?

Here’s your challenge from me:
→ Pick one of the four content types I shared
→ Film a short video (keep it under 60 seconds)
→ Post it within the next 48 hours

And hey—if the tech or editing side stresses you out, I’ve got you! My team offers a done-for-you video service. You send us the raw footage, we do all the magic. DM me or visit my site if you want in.

Viral videos are not just a trend—they’re a powerful, FREE growth engine for your business. You never know which video will be the one that lands your next dream client.

You don’t need more time. You just need to start.