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THE 2 THINGS YOU CAN DO TODAY TO GENERATE NEW LEADS

2 Simple Strategies to Boost Your Leads—Fast

In this episode of The Property Management Podcast, I’m sharing two super practical strategies you can use to start generating more leads—right now. If things have gone a bit quiet or your pipeline’s feeling a little dry, don’t stress. These tips are easy to implement and don’t require a complete business overhaul.

First up, I dive into the power of building and expanding your professional network. I’ll walk you through how to reconnect with past clients, start more referral conversations, and create genuine relationships with people already in your circle—like local business owners, tradies, and other agents. Then, I cover how to maximise your online presence with a few simple tweaks to your website, showing up on social media, and collecting more reviews (because let’s be honest, we all check reviews before we buy anything these days!).

I’m a big believer that small, consistent actions lead to big results—and in this episode, I’m giving you the tools to take those first steps. If it resonates, I’d love it if you shared this episode with a fellow PM or business owner who might need a little lead gen boost too!

Start With Your Network

Now, before you roll your eyes and think “yeah, yeah, networking,” hang tight. This isn’t about awkward small talk or handing out business cards at fancy events. It’s about genuine connection.

Reaching out to past clients is a great place to start. A quick email or phone call to check in can do wonders. Sometimes clients leave thinking the grass is greener with another agency, only to realise it’s not. A friendly message reminding them you’re still around—and open for business—can bring them right back.

Think about the people already in your world too. Contractors, mortgage brokers, sales agents, accountants—chances are, they’re all speaking to potential landlords more often than you realise. Don’t be afraid to let them know you’re open to referrals. A simple “Hey, I’m always looking to take on new clients—if you know anyone needing a property manager, send them my way” can go a long way.

If you’re feeling bold, start showing up at local events or property management meetups. And if the thought of that makes your palms sweaty (totally normal, by the way), online communities are a great alternative. Join a few Facebook or industry groups and actually contribute. Don’t just scroll—comment, offer advice, and share your expertise.

Every time you connect with someone, you’re planting the seed for a new lead. Keep showing up.

Boost Your Online Presence

Let’s face it—if people can’t find you online, you’re missing out. But don’t worry, you don’t need to be a digital marketing guru or spend thousands on fancy websites and ads. Just a few small tweaks can make a massive difference.

Start by taking a look at your website. Is it clear what you do? Is your contact info easy to find? Can someone quickly figure out which areas you service? Make sure your phone number is front and centre, and add a simple call-to-action like “Book a Free Appraisal” or “Download Our Latest Market Report.”

Next, let’s talk social media. You don’t need to be on every platform—stick to where your audience is. Facebook, LinkedIn, and Instagram are great places to start. Post consistently, even if it’s just a few times a week. Share tips, wins, behind-the-scenes glimpses of your day, or even industry updates. People want to know the face behind the business, and social media is your chance to build that trust.

Don’t underestimate the power of reviews either. Ask happy clients to leave a review on Google or Facebook, and pop a few of those glowing testimonials on your website. It’s the modern-day version of word of mouth, and it builds instant credibility.

And finally, a quick word on search engines and AI. Make sure your content—on your site and socials—includes relevant keywords like “property management” and the suburbs you service. It helps with Google rankings and will make sure you start showing up when someone’s typing “property manager near me” into search or even asking AI tools for local recommendations.

Ready to Take Action?

These strategies aren’t groundbreaking, but they are effective—and best of all, you can start right now. Reconnect with your network, tidy up your online presence, and just begin. You’ll be amazed at the momentum you can build with a few small, intentional steps.

Stop sitting back and waiting for the business to come to you. Go out there and get it. You’ve got this.