SEO & WEBSITE OPTIMISATION FOR BEGINNERS

SEO back in the day, early two thousand say you could just run and see if your SEO was the best out of everybody, you would rank at the top of Google. However, these days, if you’d say a competitor is running Google Ads and you are not running Google Ads to support the SEO, we’re finding is the websites that are running the ads typically are ranking higher than the ones that aren’t. So, I mean, if we’re just speaking frankly, obviously, google the business, it’s run to make money. And having supporting platforms like your Google Ads, your Google Shopping ads, for example as well, are very powerful. Having those generates more traffic. 

 

TELL US A LITTLE BUT ABOUT YOURSELF ANDHOWYOU STARTED DOING WHAT YOU ARE DONG? 

“Absolutely. In terms of myself, I’ll give you a very truncated story. So, I was born in Kenya, grew up in Zimbabwe, and then came over to Australia. Not really knowing what I was going to do, but I went to university, studied business, and I suppose the way that I got into the whole SEO website online space was, I was studying at a university and holidays came around and all my friends were going home, so they were flying back overseas, or if they live in Australia, they were going back to where they lived. And I couldn’t afford to fly back, so I thought I’d do something productive with my time. And I went to the library like a nerd, and I was going through the bookshelves, and I found a book on coding and started reading it. And it really resonated with me. It was about, basically how to build a website, you know, html, css, bit of Java in there. Started reading that. And I thought it was something that just tickled my fancy. So, I started trying to do it myself, started trying to build websites. And I had a little side business doing pool safety inspections where you have to go, you measure up pool, pool fences and give people certificates saying that it’s safe. And I thought I’d build a website for that particular business. So, I built myself a very rudimentary website for the business. And then one day I was looking on Google, because I, I built it and I thought, you know, the customer’s going to start coming in. And I didn’t get an inquiry for about two months. And then I started Googling and I realized that even though the website was there, it wasn’t a case of built it and they’ll come, it just existed, but nobody was finding it. So, I started reading up on search engine optimization and online marketing, online advertising. And over time started implementing that into the website until it became number one on Google. People were looking for pool safety inspector Brisbane, or something along those lines. And ,after I did that, I figured rather than going out into the blazing sun measuring pool fences, maybe I’d be better suited at a desk ,doing search optimization and website development. So, it was quite a change and ended up having nothing to do with what I would study at university. So, 20, how life you know, pushes you in in different directions. But that’s how I started. And, it’s just  just progressed from then to a point where I love doing it. It’s really rewarding seeing websites climb to the top of the rankings. And, it’s been a wonderful journey.” 

CAN YOU GIVE US A BREAKDOWN OF AND SOME TIPS OF IF SOMEBODY IS DOING THEIR OWN DIY WEBSITE? AND HOW TO START WOKRINGON THEIR SEO? 

“There is a lot of things involved in it, but I will give you a sort of a periphery surface level introduction to it. So, SEO stands to search engine optimization. Essentially, you are optimizing the back end of a website to give Google what Google wants. So, when I talk about Google, that is sort of a catchall term, bing and there is several other search engines, but obviously Google’s the big daddy. So, that’s the one that we typically focus on. The way that Google works is they’ve got something called the search bot. And every 24 to 48 hours, that search bot goes out onto the internet and it scrapes every website looking for search engine optimization pieces. So, bits of code geographical tags, etc. It’s information that the bot can then take back to Google’s algorithm. And then what Google can do with that information is enter that information into its darker base and its index and place your website in its index or its library accordingly. So, without oversimplifying it, if your website has better SEO than a competitor’s website, you should rank above that competitor for whatever search terms you are looking to rank for. So the example I like to give is, if you are selling on Google and you search for red Nike Shoes, Adelaide, you’ll always get results showing you red Nike shoes in Adelaide, as opposed to Blue shoes in Sydney. And that’s because the key search terms of red to Nike, etc. and the geographical tag of Adelaide have been implemented into that website, Google’s able to extrapolate that information and say, okay, if somebody’s looking for this, then this is the most appropriate search result for that person. 

Because at the end of the day, Google’s only job is to provide people with the right answer to what they are searching for. And that is what its success is, but is based on. So in a nutshell, we go into the back end of website and we recode it to make it so that it’s easy for Google’s bots to extrapolate that information and take it back to the Google Library. There’s a long list of things that we put in there, but if you are starting, probably the biggest problem that I see from an SEO perspective is, customers sort of guessing what their customers are looking for. So, what they’ll do is they’ll assume, say, as a poor example, you do, double glazed window and someone may think that, customers will be searching double glazed windows Brisbane, for example. But if you go to Google and put it into a Google ad, there’s a tool called Google Keyword Planner. You just type it in the search box there. And when you go into the keyword planner, you’re able to type in the keyword that you think customers will be looking for, will be typing into Google to find a service or a product like yours. So, if you’re doing double glaze window, you go into the keyword search by type in double glaze windows, and then it’ll produce a list, of the search volumes for that particular search word, but also, variations of that search word. So double glaze windows. Another one could be soundproof windows, it could be soundproof, two separate words or soundproof, one single word. And it’ll pump out often hundreds or thousands of different, um, keywords. And those keywords are what customers are actually searching for on Google. So it takes the guesswork out of it, and you’re able to see, for example, maybe double lazed windows gets 500 searches a week, whereas soundproof windows gets 10,000. And then with that information, you are able to say, okay, if, if the search volumes are higher for soundproof windows, then that’s the key word that I should go for. Long story short, I see a lot of people who are trying to rank for keyword that don’t have a high search volume. So, it is really important before you even start, is to go into the keyword planner, find out what your customers are actually searching for, and then align your website and all of your SBO efforts with that so that you are actually showing up for what people are searching for. “ 

“The second point I’d make is that there is some basic audit software that you can use to run a search engine optimize audit of your website. There is one called my site auditor.com. You can go there, you put in your URL or your domain of your website, and that will pump out an audit that gives you an idea of how quickly the website’s loading or the basic SEO elements that are in there or are missing from there. And if you just follow that, it gets you off on a really good initial footing because it’ll say, it may say Metatags and have a big X next to it, and you know that there has metatags missing, or the meta tag doesn’t contain the keyword or anything along those lines. So, you can just follow that audit and then that’ll get your score up and that’ll immediately help you stop progressing up the rankings. Obviously, it depends on the industry you’re in. If there is a lot of competition, you’re not really going to see much of a change from that, but it would still get you off on the right foot. And if there is not much competition in your industry and if you got a little niche selling, a very particular product and there’s not many competitors out there, it can really help you move up the rankings and get you shown more on Google. Moving on from that, once you’ve gone past the audit, people always say content is king on seo. What that basically means is you should have a lot of written texts on your website. You don’t want to go too overboard. But typically what we’ve found, through trial and error is if you have less than 500 words on a page, you’re not going to be ranking particularly well on Google. You need at least 500 words. And within that word that, those 500 words, you should be peppering in, Certain keywords that you do want to be found for. So, if in the Google keyword planner, you know, soundproof windows was an example, that I gave you should definitely be saying soundproof windows a couple of times.  And you got the rankings that way. So, my advice would be, know what your keyword is, speak about that, pepper it in there, but keep it as natural as possible. And 500 words would be the absolute minimum within that. You should have links to other pages on your website. You should have links to other websites outside. And a lot of people get concerned that if they say they provide a hyperlink with, from their website to a competitor’s website, that it is just going to be not good. There’s this sort of thumb in mindset where if they’re scratching somebody else’s back that benefits them, that’s not really the case. And Google sees it as beneficial to both parties. So, you are helping yourself by also including, links to other websites as well. So content is king. It is a very important one to keep in mind.” 

 

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