Podcast

Retention Is The New Growth With Ashleigh Goodchild

What if your next phase of growth didn’t mean chasing more leads but simply looking after the ones you already have?

In today’s competitive and ever-changing rental market, focusing on growth alone isn’t sustainable. If you’re signing up 30 new properties but losing 35, you’re not growing, you’re exhausting your team, making everyone work harder for the same result, and still feeling like you’re getting nowhere.

Retention is the smarter strategy. It helps you get more value from the relationships you’ve already built. It’s more cost effective, more impactful, and it leads to stronger business results. Best of all? You don’t need a huge budget to make it work, just intention, connection, and consistency.

In this episode, we chat with returning guest and long-time industry leader Ashleigh Goodchild. Ashleigh is the Director of SOCO Realty, leading a team that manages over 1200 properties in Perth, and brings 25+ years of experience in real estate. She’s also the founder of PM Collective, co-creator of Australia’s first online course for interstate investors, and Director of Property Profiling Australia. Passionate about impact, she supports DV families through Orana House and sits on the board of Find Your Feet Foundation, helping renters in need.

“I just want to be clear, focusing on retention won’t bring in the same numbers as a full time BDM who’s out there signing new properties every day. It’s not about that kind of rapid growth. But what it does give you is a solid foundation. And without that, chasing new growth is like building on sand.” 

— Ashleigh Goodchild

In this episode we explore:

  • Why most real estate businesses focus on new managements and ignore their retention problem
  • How Ashleigh tracks retention now and what the numbers revealed about client losses she didn’t even realise were happening
  • The real cost of growth and why retention is often more profitable than acquisition
  • How communication and investor check ins turn landlords into long term clients
  • Why client relationships not transactions create real stability for your team
  • How retention impacts staff burnout, onboarding load, and overall business health
  • Creative ideas to track, improve, and systemise retention even if you’re a small agency

Connect with Done For You Services

Resources:

Connect With Ashleigh Goodchild

Connect with Kylie: