The key to any business’s success lies in effective marketing strategies. What’s the point of having a great product if no one even knows you? Marketing involves exposing your business to people who have never heard of it before. Great marketing efforts throughout your business will positively impact your sales results. It will bring in more of the right people and help them understand your business and key differentiators, so your team won’t have to go far and wide to close new management deals. Hence, you need to master the art and science of marketing.
In this episode of The Property Management Podcast, you will learn four simple ways to achieve marketing mastery and know where to focus your marketing efforts in 2023. Remember, marketing is the foundation of your business success. It is the biggest growth factor in your property management business. Without the right marketing strategy, no one will even know you exist. And you can’t let that happen, right?
“Customers don’t want smokescreens. They want to see behind the scenes. They want to see that you are real and just like them. Importantly, they want to know how you’ll be managing their investments and how you’ll be doing things differently from other property managers.”– Kylie Walker
In This Episode:
- The difference between prospecting and marketing
- Where should you focus your marketing efforts?
- Four ways to achieve marketing mastery
– Make Maintenance Your Superpower with Tapi (Mention That Property Mum and receive one month free on Tapi)
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