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HOW TO USE DATA TO GROW YOUR RENT ROLL

Harnessing Data for Growth in Property Management: Insights from the Property Management Podcast

In the latest episode of the Property Management Podcast, explore the transformative power of data in property management. Actionable strategies to help property managers enhance rent rolls and improve operations.

Using Data for Client Engagement


Kylie highlights the importance of incorporating data into annual performance reviews. Practical tips include:

  • Scheduling regular client meetings to review property performance.
  • Leveraging data to discuss rental trends and market conditions.
  • Focusing on opportunities, not just challenges, to foster constructive conversations.

Kasey notes that the housing market requires balanced discussions about affordability, helping property managers navigate client relationships effectively.

Growing Rent Rolls with Data

Data-driven decision-making is essential for business growth. Key strategies discussed include:

  • Analysing rental yield trends to identify opportunities.
  • Using tools like CoreLogic’s ten-year report to pinpoint potential sellers or investors.
  • Leveraging expired listings by offering renting options to expand the client base.

Leveraging CoreLogic’s Tools

Understanding Data Packages

CoreLogic offers various subscription levels tailored to property managers:

  • Base Subscription: Includes basic market insights and CMAs.
  • Premium Level: Adds prospecting modules, direct marketing contacts, and agency benchmarking tools.
  • Top Tier Package: Features the Property Investment Report for deep investment insights, useful for performance reviews.

Interactive Digital Proposals

Customised, interactive proposals allow property managers to showcase their services effectively, offering tracking features to understand client priorities better.

Personal Growth and Collaboration

Kasey underscores the importance of continuous learning and team collaboration:

  • Read classic books like How to Win Friends and Influence People for fresh perspectives on client relationships.
  • Foster collaboration by understanding team members’ goals and leveraging shared tools to drive growth.

By integrating data into their operations, property managers can unlock new opportunities and strengthen client relationships. Whether by analysing expired listings, utilising interactive tools, or embracing continuous learning, the episode offers a roadmap for success.

This episode underscores the value of a data-driven approach, inspiring property managers to embrace innovation and proactively navigate industry challenges.