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HOW TO PLAN OUT YOUR VIDEO CONTENT  

Jen Trevorrow or Jen T as she is well known in the industry, is the founder of the Video Confidence Coach and the Video Marketing Academy. Now, Jen went from a super shy lady who was terrified of public speaking but decided on a whim to face her fear head on and signed up for some training. She cried all the way through the initial stages of her first public speaking course, but by the end of it, she was recruited as their lead trainer and public speaker. She knows exactly where you are right now when it comes to creating video content, I’m assuming scared, overwhelmed, fearful of rejection and judgment. And she can help you to get where you need to be, which is confident showing up consistently and helping others with your video content. 

 

WHAT DO YOU DO AND HOW DID YOU COME ABOUT WHAT YOU DO? 

“For those who don’t know me, I’m Jen Trave. Everyone just calls me Gen T because it’s easier. And I’m the owner and founder of Be the Confident You and the Video Marketing Academy. Now, as we know, video is absolutely everywhere, and if you’re not regularly showing up in front of the camera, your message isn’t being heard. And that’s my whole philosophy and belief is that everyone has a message that deserves to be heard, especially for people looking after people’s biggest investments because video creates no like, and trust and it builds connection. And that’s what an investor myself, that’s what I need from a property manager is to understand that they’re going to communicate really well with me, but they also know what they’re doing. So, sharing behind the scenes and all of that is so important for property managers. And there are lots of different ways that you can attract more clients to you through embracing video content. I wasn’t always a really confident speaker though. In fact, I was absolutely petrified of getting on stage, on getting on camera. So, I know the hesitation that some people may be feeling with the thought of creating video, but because I feared it so much, it was something that I wanted to learn. And I didn’t realize at the time that public speaking and speaking to cameras is actually a learned skill. And all the world’s leading speakers have done speaker training, and it is the things that you don’t even know that you don’t know that can make a really big difference on how you communicate either on stage or on camera. After doing my initial training which I’ve got to admit to everyone on here, I was so nervous and full of self-doubt that I cried through two full days of training. Although what I learned from it was that it was something that I needed to dive even deeper into. And within three months became the lead coaching trainer and the mc for a public speaking coach. So going from absolutely petrified to lead coaching trainer and speaking for a public speaking coach, which is just even still when I look back, I can’t believe that it happened so quickly, but it’s because it was the right coaching, the right strategies, and the right mindset. And that’s what I get to help my amazing clients do is have their message seen, put and felt through on video.”

WHAT ARE SOME STEPS THAT THEY CAN USE TO FACE THEM AND MOVE FORWARD WITH VIDEO? 

“I actually did a post yesterday on the fear of public speaking. Now the fear of public speaking is made up of three fears. So, it’s a fear of uncertainty, fear of rejection. And that’s an interesting one because it is one of two fears that a child is born with because if a child is rejected, they don’t survive because they can’t take care of themselves. So, it is interesting that it is still associated with the fear of public speaking, and it can be one of the hardest ones to break because it is so ingrained in us from birth. Then there is the fear of judgment. Now the fear of judgment is the one that probably comes up in conversation most. What if people judge me? What if people are laughing at me? What if I make a fool of myself and they’re with some of the things that I used to say to myself when I was getting ready to present. By overcoming these fears there are some strategies that you can do. Now, the first one is your internal dialogue. If you are about to get in front of the camera and you are saying things like, don’t say, “I’m going make a mistake,” “What if I make a fool of myself” It is going to put you in a downtime way of thinking where all your thinking is about self. Now, video content has nothing to do with us. It is all for the people who need our help. And when we shift to a mindset of being of service, it completely shifts us to being in an uptime way of thinking where we can really connect with people. So recognizing the self-talk and start talking back, asking yourself things like, what evidence do I have for this? Start having some empowering statements. And I will often, when I’m working with someone who is very nervous about the thought of being in front of the camera is I’ll get them to write in big black text on a post-it note, three really empowering statements and putting them in the first three places you see. So, it could be your bedside table, your bed, your mirror above the kettle, and it could be statements like I have bell you to offer, I have something worth sharing. People need to hear my message, I am enough, and really instilling this positive self-talk and positive attitude within us.  

So that would be a really big one. But then when it comes to actually standing in front of a phone or a camera that’s about to hit the record button, what can happen is it can send signals of nervousness to our body. And there’s five keyways that we do help people reduce that. But my favorite, and I think the fastest for people to use is called square breathing. Now, when we’re standing in front of a camera and we’re standing strong, that’s another big thing. Our physiology is so important when we are presenting, so our body, the way we’re holding ourselves, our hand movements, our facial expressions, but when we have that rush of maybe nervousness showing up in our body, when we are standing grounded and we do some square breathing, it sends signals to the nervous system that I am calm, that I am safe, that I’m right where I’m meant to be. And it does calm down the nervous system. So square breathing is where you breathe in over four seconds. You hold your breath for four seconds, you breathe out over four seconds, and you hold your breath for four seconds and you slow down the breath after a few rounds and it just does, it just, it calms you.” 

 

HOW DO WE CREATE A PEREFCT TOPIC FOR A VIDEO? 

“Every time you get a question that is the perfect topic for the video. And I often hear that’s one of the big objections I get is I don’t know what to do video about. Look through the questions that you’ve had in your emails, in your text messages, like what questions are people asking? Because if someone’s got that question, someone else is going to have the exact same question. So, by even having a library of video content that answers the frequently asked questions, you can then send quickly in an email, text message videos are amazing and so underutilized, but if you quickly send that to them, it’s going to save you time. And a lot of people think that making videos takes a lot of time, but if you shift it, it can actually save you a lot of time and energy throughout your week. So, I will be firstly writing a list of all of the questions. Now I’ve got a special formula for planning what you’re going to do in your videos. The first one is, what is that or key takeaway you want your audience to have? What is that valuable place of information that you are going to be sharing with them? The next thing is how am I going to hook them instead of starting videos with, “hi, my name is Jen and I’m from Great Property Management”. You want to really hook them in before you introduce yourself. And a lot of the time I would recommend not to eat and introduce yourself, especially in short form videos. But then what is the emotional connection that you want your audience to have? And I think there is this one that a lot of people miss, but it makes a huge difference with how you show up to the camera. So how do you want people to feel? Do you want them to feel trust from you? Do you want them to feel relief? Do you want them to feel confident? What is that emotional state you want them to feel? The next thing is what is the next step? So, what is the call to action? And I really recommend with, if you are mapping it out, don’t always do a sales pitch. Think about what other assets you could be giving. So, thinking about what the call to action is, is really important that we do give the next step so that it gives purpose to the video.” 

 

WHAT ARE SOME OF THE OTHER STRUCTURES THAT PEOPLE COULD DO THAT WOULD BE REALLY SIMPLE AND EASY? 

I have got two? These are two that I do in the three day video confidence challenge that work really well because that takes away the complication. And when wearing complication then comes overwhelm, then comes procrastination, then comes, we’re not doing videos. So, it’s all about de complicating it to keep you on track, but it also helps your audience follow. The first structure would be the Yoda structure. Now the Yoda structure’s great for so many different reasons and we don’t have time to go into all of the reasons today, but it stands for… Obstacles deliver action. Now, you is incredibly important for video because our videos are not about us, they’re about the people who need our help. So creating a you statement and starting your videos with our, you bunking this problem or whatever wanting this outcome, what that does is it increases views by 68%. Now if you say you and a variation of you twice in the first sentence, it increases your views by 98%. And that was studied over 30,000 YouTube videos that they came up with those statistics. So, it is absolutely mind blowing. Then you talk about three obstacles your potential clients may be facing and then you talk about the three ways you deliver on those obstacles. And then you do a call to action. So, it is stepping through that attention grabbing statement, making it about them with a you statement, then talking about three obstacles, three ways you deliver on those obstacles and the call to action.  

 

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