HOW TO BUILD RELATIONSHIPS THAT LEADS TO LONG TERM REFERRALS

Starting a new career can be daunting, especially when life throws unexpected challenges your way. Meet Natalie, a seasoned property manager who began her journey in real estate back in 2001. Her story is one of resilience, adaptability, and passion for what she does. 

Natalie’s career in property management started quite unexpectedly. She was working as a pharmacy assistant when someone suggested she’d be great at sales. Taking this advice to heart, Natalie ventured into real estate at 21. Just as she was starting out, she became pregnant with her first daughter. Fortunately, her boss, who later became her mother-in-law, supported her during this transition. The office even doubled as a daycare for her kids, allowing Natalie to balance work and motherhood.

Natalie began as an assistant to an experienced property manager. Over time, she honed her skills and managed properties herself. However, personal changes in 2016 led her to pursue her license and start her own business. Encouraged by her mother-in-law, Natalie saw an opportunity in the market and seized it, despite the challenges of managing properties across Perth.

Natalie purchased a small rent roll from a family-run business that was shifting focus to sales. This step allowed her to establish her own niche business, which she built primarily through referrals and word-of-mouth. She valued quality relationships with clients over extensive advertising, which aligned with her motto: “Do what you love, and you won’t have to work a day in your life.”

Natalie discusses the lessons she learned along the way. She emphasises the importance of setting boundaries, taking time for oneself and family, and understanding the business aspects, such as tax management. 

One of Natalie’s key strategies is maintaining personal relationships with her clients. She often makes quick calls to check in, showing that she values them beyond business transactions. Her approach to property inspections, limiting attendees to avoid overwhelming experiences, reflects her commitment to client comfort and satisfaction.

 
Establishing a relationship of trust with tenants is crucial. When tenants face financial difficulties, such as being unable to pay rent on time, they know they can reach out to her. Open communication allows us to devise a plan together, which she then communicate to the property owner. This collaborative approach ensures everyone is on the same page and helps prevent conflicts from escalating.

Empathy and effective communication are at the heart of my property management philosophy. She believe in treating tenants with respect and understanding their circumstances. Whether it’s sitting down for a coffee to discuss their concerns or offering a sympathetic ear, these gestures go a long way in building lasting relationships.

For those starting out or considering going solo, her advice is to never stop learning and to surround yourself with a supportive network. Engage with other professionals, stay curious, and always be open to new approaches. Building strong relationships and maintaining empathy in your interactions will set a solid foundation for your business.

We would like to thank our Property Management Partners: