Facebook ads, if you’ve tried them you either love them or despise them. The key thing you need to understand about Facebook ads is that they are really only successful with a strategy behind them. Whether that reaches new audiences, drives traffic to your website, or generates more leads.. knowing why you are running them is key to success in the world of Facebook ads.
If you’ve ever boosted a Facebook post, you’ve kind of run a Facebook ad. But unless you are trying to get a post to reach more eyeballs, you can stop boosting posts right now. I want you to do a mindset shift and start thinking of Facebook ads as a marketing tool to grow your business. Facebook ads are essentially paid for digital ads… and they are the modern version of newspaper advertising only way less expensive with access to a way bigger audience. I’ve run Facebook ad campaigns for years now. I’ve spoken to experts, I’ve done courses, listened to podcasts, you name it I’ve done the education around it. Does it still get confusing? absolutely… especially when things in the tech space are constantly changing and evolving. For That Property Mum, my Facebook ads strategy has played a crucial role in building my audience, generating a following, building my email list, and generating leads consistently, I’ve grown my email list to 5000 and boosted my income. Two years ago none of you would have known me from a bar of soap… now I have growing Facebook and Instagram communities, I am generating up to 20 new leads a week and consistently generating sales for my products, services, and courses… One of the most important things to remember when it comes to Facebook ads for business is your ROI or return on investment or ROAS return on ad spend… If someone said to you, if you spend $1 on advertising and you’ll get $2 back … that is essentially what you want to shoot for with Facebook ads.
So let’s use a real-life example; I ran a recent Facebook ads campaign and it cost $1000 and generated 50 new leads… one of those has become new management so far, the rest are in my nurture phase still… the yearly income I’ll make from that one client is around $1600 so the ad campaign paid for itself with one client – but the ROI is 150% .. but if that client stays for 10 years … my lifetime income is over $16,000 (and we are only talking management income not the sale of the management) so I think we can all agree that, that $1000 spend on ads is well worth it?
Facebook is now one of the most popular marketing platforms on the planet. The social giant has grown to more than 2.7 billion active users.
Since it acquired Instagram in 2012, the social media giant has built out its ad network to give easy access to both platforms.
Instagram now has more than 1 billion users as well, and its daily active users are well over 500 million. In fact, both Facebook and Instagram have great usage stats.
Facebook’s market share for digital advertising is close to 20%, making it one of the single largest options for advertising, behind only Google.
Facebook’s advertising model functions on the “pay-per-click” model which has become the single biggest system for internet advertising. The reasons why PPC is important: it’s affordable, effective, and fast.
Paid Facebook ads get better engagement, far greater impressions, and more conversions than any of your organic posts and This means your content gets more views.
So let’s really break down Facebook ads, especially for those of you just starting out. .. and I’ll share the five reasons to start using them in your business, especially if your growth is stagnant right now.
Target your exact audiences & reach audiences you never would have previously…
Facebook advertising benefits businesses of all sizes by giving them access to an audience they wouldn’t get anywhere else. When advertising on Facebook the platform is very data rich so you can micro-target the audiences that are best for your business. It offers a meticulous level of detail that lets you narrow down the demographic for every ad you run. Businesses can create ads to narrow down their target audiences for segments under:
- Spoken languages
- Interests (expressed interests, likes, and hobbies from their Facebook profile)
- Education level or history
- Job title
- Political affiliation
- Behaviors and recent purchases
- Major life events
Businesses can define their own audiences based on the above categories and then set up campaigns for these “core audiences.
They can be affordable and low-cost (you set your own budget)
Like a lot of pay-per-click style advertising platforms, Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associated with supplying a budget and running ads. And you get to set your budget.
Now the cost of running ads on Facebook is determined by a lot of factors (your budget or course, your ad types, industry, etc.) but generally, businesses should expect to pay anywhere from a few cents to a couple of dollars per click.
The ads can be really low cost.
Facebook offers ads for your specific business goals
Businesses can also choose from a range of “advertising objectives” that suit their business goals. This is great for businesses that want to prioritize different results for their ads. For example, ads can be designed to drive more: post engagement/interaction, better brand awareness, more site traffic, lead generation, or just straight conversions.
Plus their ad platform also lets businesses focus on broader goals for business growth like leads, sales, and expanding visibility. Ad creation and objective options include:
- Lead generation and information collection based on audience interests.
- Greater conversions which can include anything from product sales to, downloads, or forms to fill out.
- Emphasis on brand awareness by reaching more people and displaying your ads to people that are more like to pay attention.
Facebook ads allow remarketing
Remarketing or retargeting means advertising to audiences or visitors that have already previously interacted with your brand or expressed interest in your business.
You can use a retargeting strategy to increase revenue, boost conversion rates or get better ROAS.
This strategy works using the “Facebook pixel” – a small snippet of code that you post on your site to help target customers and visitors. It tracks people, along with the types of actions they take on your site like any Facebook ads they viewed before visiting, pages they visit, add-to-cart actions, and more.
Facebook ads are easy to set up
Facebook advertising is available to basically all businesses and entrepreneurs. And the entire ad system exists within Facebook, all that’s needed is a Facebook page.
From there businesses can set up goals, ad campaigns, find audiences, and more, using the in-house tools.
I personally use my Facebook ads as a lead generation and long-term marketing strategy. There is no quick fix and easy way to generate leads, consistency, strategy, and patience are key to success with all marketing strategies. And Facebook is no different.
If you would like to learn more about Facebook ads and the world of digital marketing then please join my free online Masterclass – How to Set up your social media for lead generation. Inside this masterclass, I’ll teach you which platforms you should be on, how to set up your profile to attract leads, and how to grow your following and create an engaged audience that wants to do business with you. It’s pretty much the roadmap I used to bring you into my That Property Mum world … and you know how much I love to help others get to where they need to be without all the hard work, stress, and burnout.