Digital Marketing – Blog writing for Beginners

Blog posts remain to be one of the most popular and effective forms of content, which is why many companies include blogging in their digital marketing efforts to spread brand awareness and generate leads. In addition, writing blog posts is an excellent way to share your passion, showcase your expertise, and improve your writing skills, if that’s something you want to do. However, writing a blog can be challenging, especially for beginners. But if you have the formula for success, you need not worry.

 In today’s episode, Kylie shares her experience writing blog posts. So tune in as Kylie provides her 8-step framework and other essential tips for writing successful blog posts. Let’s dive in!

If you’re interested in getting 30 Days of DFY Content, LIKE the Christmas Giveaway post on Instagram, TAG A FRIEND in the comments, and FOLLOW That Property Mum on Instagram:

If you’d like to connect, message or email Kylie at

New topics are usually less competitive than topics that have been around for years. So try to come up with something unique. To this day, one of my most popular blog articles is “How to Get Rid of Squatters.

Kylie Walker

In This Episode:

– A simple blog structure you can follow

– Step #1: Choose your topic (keyword research)

– Step#2: Research blog post ideas 

– Step #3: Create an engaging title/ headline

– Step #4: Create an outline

– Step#5: Write your first draft (include these three essential elements of a blog post introduction)

– Step #6: Dive into the body of the blog post

– Step #7: Proofread your work

– Step #8: Publish and promote your blog 

– Here are a few more tips to make your blog post successful

– And more!!!


Join Our Done for You Social Media Management Service

The Tarsi Way

Rental Heroes

Inspection Express: Get a 10% discount off for your first month through That Property Mum, for new clients only.

That PM Planner

Listen to the PM Collective – Supporting Happy Property Managers

The Growth School

Join the Digital Marketing School

Book a Strategy Call

Connect with Kylie:




Facebook Group