Is blog writing dead? Why do I need blog writing? How does blog writing work? These are all very valid and reasonable questions and since I’ve been a blog writer for the past 3 years, a relative newcomer really, I thought I’d break down why you need blogs. And importantly the process to blog writing even if you’re not a writer or even that good with English.

Blog posts remain one of the most popular and effective forms of content. That’s why many companies include blogging as one of their main digital marketing efforts to spread brand awareness and generate leads. Creating blog posts is an excellent way to share your passion, showcase expertise, and improve your writing skills. However, writing a blog post can feel like a challenge, especially for beginners with no clue how to start their first draft. Thus, it’s essential to be strategic before crafting a post, from choosing a topic to editing the draft before publishing it. Doing this will save time and help you create great quality content.

So, let’s dive deeper into each of the eight steps on how to write a blog post and I’ll share pro tips to create successful blog posts.(Don’t just take my word for it though, there’s literally millions, of articles on blog writing in Google).


1. Choose a Topic to Write About

The first step before you start a blog is finding a topic to cover in your first blog post.

One excellent method to identify relevant blog topics is to do keyword research, a process to find search queries or keywords that a target audience enters into search engines. Doing this helps discover topics people care about and check their popularity.

Before doing keyword research, try listing up to ten terms that relate to your blog niche. Consider using tools like Google Docs or One Drive to list to access this file at any time.

Examples of keywords or phrases for property management would be:

  • How do I change property managers
  • What does a property manager do
  • How do I find a property manager
  • What do property management companies do …

Try and put in some search phases into Google and see what comes up.

Additionally, there are other topic-searching tips to try:

  • Research related terms – enter a specific keyword into the Google search box and find related search terms at the bottom of the first result page.
  • Join online Facebook groups – discover discussion buzz topics, then analyse topics in those sites that receive the most likes from its members.
  • Scan blog comments – spend some time looking at the comment sections on competitors’ blogs and other popular sites in your niche. Then, search for topic ideas that their readers might be asking for.
  • Find proven topics on Pinterest – this social network is a great place to find popular topics. Simply type in a keyword in the search bar, and this platform will display a list of other suggestions.
  • Look for new topics – new topics are usually less competitive than topics that have been around for years. Try to come up with something unique .. to this day my most popular blog article is ‘How to get rid of squatters’ There isn’t much else around on the topic surprisingly so if you search that my article is the top of the search engine.

2. Research Blog Post Ideas and Format

After collecting some topics, pick one to get started with and find a good blog idea or format that matches the subject.

Choosing a suitable format can help increase the site’s chance to rank on Google’s search engine results pages, making it easier for potential readers to discover your content.

There are many types of blog posts to choose from, and each provides a basic outline.

  • List post – a list post, also called a “listicle,” is an article written in list format. This content type is easy to recognize as it commonly contains a number in its headline.
  • Thought leadership post – the idea behind thought leadership posts is usually to educate the audience about the latest news or trends in an industry.
  • Interview post – this content type is excellent for introducing the perspective of an authority figure on a particular subject.
  • Review post – review blog posts typically talk about the pros and cons of a product or service.

3. Aim for an Engaging Title

Now that you have a blog topic and format, it’s time to write a good blog post headline.

A title is the first element that people notice. That’s why it’s crucial to come up with a catchy title to convince visitors to click and read your blog post.

Before you start to write a blog post, try creating a working title – it’s a temporary title that describes the topic and works as the starting focus point for writing. A working title doesn’t have to be perfect. It just needs to be specific enough to guide the blog post. When you finish writing the blog content, it’s time to focus on making a perfect post title.

TIP: A good headline is anything that’s educational and evokes curiosity, like “How to…” and “Step by Step.” Those are some of the headlines that do really well.

4. Create an Outline

Creating a content outline is the next important process before you start writing a blog post. An outline is the basic structure of a blog post. It’s designed to help the writer create quality content faster and more efficiently. By preparing a content outline, bloggers can keep their blog posts focused and on-point by planning out and arranging their ideas. To start outlining, use a writing tool such as Google Docs, as it comes with a document outline feature that helps organize the text. When creating an outline, make sure to include the blog post’s main topic and working title. It’s also essential to add the article’s headings and subheadings to the outline. A heading is a short phrase that represents what a specific section of an article is about. Meanwhile, a subheading is a text placed under a heading to expand on what the heading says. Headings and subheadings organize a blog post’s intent and lead the readers through the article. They also help separate a lengthy post into parts, making the content more scannable for the readers. Additionally, well-crafted headings and subheadings make content quicker to rank on search engines.

5. Write Your First Draft

Once the outline is ready, use it to guide your writing.


An introduction is the first paragraph of a blog post that appears below the title. It lets readers recognize the post’s focus and engage them to read the article further.

Here are the three essential elements to keep in mind when you write a blog post introduction:

  • Hook – it’s the part of the introduction that grabs the reader’s attention. It can be an interesting quote or anecdote, intriguing question, or striking statistic.
  • Transition – a transition is a sentence or paragraph that connects the hook to the body of the post. It tells the readers the importance of the blog topic before they dive into all the details of the post.
  • Thesis – as the last element of an introduction, the thesis summarizes the post’s purpose and strengthens why readers should continue reading the article. For instance, if you plan to discuss ten ways maximising your rental income, tell the readers up front that you have ten tips to share.


The blog post body is where a writer elaborates the main topic of their content into some paragraphs. To write a blog post body, use the outline created to make the body’s paragraphs flow well. Since readers tend to skim when consuming an article, it’s essential to keep each of the paragraphs short and cover only one main idea.


A conclusion is an essential element of a blog post, summarizing the main idea presented in the body of your article. It provides closure for the readers and reminds them about the importance of the content.

Here are a few tips for writing a blog post’s conclusion:

  • Restate the topic – the first step to write a blog post conclusion is to restate the article’s main idea. Use one sentence or paragraph to summarize why the topic is important. Ensure it’s clear and concise.
  • Present actionable solutions – include all the key takeaways from each section that readers can implement in their daily lives.
  • Conclude your thoughts – finish the conclusion by creating a call-to-action (CTA) or presenting an idea that gets the readers thinking further about the article.
  • Start a discussion – consider asking a question in the conclusion to encourage readers to leave comments and start a conversation.

TIP: Create that personal touch. Put in stories, personal experiences, respond to your comments – let people know that you’re there to help. Just put in all the personal touches so people know that it’s not just another blog. You’re a person behind it and you’re here to help others.

6. Make Use of Visual Elements

One of the most effective ways to keep readers interested in your blog post is to include visual elements. A visual element can be used to separate blocks of text, making it easier for readers to scan and digest the article. It also helps to strengthen the post’s message and make it simpler to understand.

7. Proofread Your Work

Once the first draft is done and it has some visual elements, it’s time to double-check your work and ensure no mistakes are left before sharing the post.

Whether you’re an experienced writer or a new blogger, it’s crucial to spend some time editing the post to make it clearer and more concise. At the same time, this step can save you from returning to the blog post later to make new changes.

Remember that editing is more than just fixing some writing issues. It also includes ensuring a blog post has all the necessary elements to make it more appealing and engaging.

8. Publish and Promote

After writing the blog post, it’s finally time to publish it on your site.

Before publishing the content, ensure its URL is short, descriptive, and contains the blog post’s title – changing the URL after a post is published can affect its ranking and search traffic. Once the post is published, start promoting it to bring in the readers. Without letting people know about the content, potential readers have no way of finding it.


  • Leverage social media – try sharing your blog post on popular social networks such as Instagram, Facebook, or Pinterest. Social media, however, is a two-way engagement platform. In other words, it requires that you actually interact with other users, starting conversations or commenting on others’ posts.
  • Build a mailing list or database – it’s an effective way to notify readers about new blog posts. Share your blog as part of your monthly newsletter or weekly property alert or update.
  • Join online groups – consider being part of online Facebook groups. Contribute to the forum regularly and see if there are opportunities to mention your posts in the conversation.


1. Understand your ideal client

Understanding your ideal client helps to write a blog post with the language and tone that appeal to them. We discussed working out your ideal client in last week’s podcast episode 39.

2. SEO

Search engine optimisation SEO is the process of improving a site to increase its visibility on SERPs. According to experts 53% of all website traffic comes from organic searches. That’s why SEO is vital for bloggers, as it helps their sites rank high in search results and increase search traffic.

3. Use Call-to-Action (CTA) Signals

When you write a blog post, remember to include a call-to-action. This element directs readers to any action a writer wants them to take. Many bloggers use CTAs at the end of their blog post’s conclusion. A call-to-action can use different forms:

  • Button
  • Text hyperlink
  • Plain text with no link

There is also a variety of CTAs that can be implemented in blog posts, including:

  • “Leave a comment”
  • “Follow on social media”
  • “Share the blog post”
  • “Subscribe to the newsletter”

4. Publish During the Peak Hours

Publishing a post when your audience is online helps it get their attention and generates more traffic to the page.

Various studies can help determine the best time to launch a post. One of them is the research by Shareaholic, which states that the best time to publish a blog post is early morning on weekdays.

To make a successful blog post, remember to keep your target readers in mind, apply the best SEO practices, include a CTA in the content, and publish it during peak hours.

Your action steps when you get some down time …

If you would like to learn more about blog writing or digital marketing take a look at Digital Marketing School. This is program teaches you all the digital marketing secrets used by the world’s best online marketers.


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