Heading off on holidays for many property managers, BDM’s and business owners can be filled with trepidation. What sort of workload will you come back to, will there be emergency situations to deal with as you sit down for your Christmas lunch or will your lead generation momentum dry up, depleting your pipeline and leaving it baron for when you do return in the new year. And that’s just a few of the common concerns!
It will certainly be a more difficult time to close deals, as most of us, including your potential clients, are winding down and will put off making any important decisions until the new year. But that doesn’t mean your lead generation efforts have to dry up. In fact, they can be organically working for you in the background with little effort required on your end. So, you can in actual fact enjoy holidays knowing your pipeline is active and winning new business early in the new year won’t be as hard or stressful as you thought.
I want to share with you some simple ways to ensure your lead generation continues even when you are on holidays.
Do you know the golden SEO (search engine optimisation) rule? If you aren’t on page one you are missing out on valuable leads. Think about your own browsing habits when you Google, do you ever scroll past page one? Crazy stat for you, 92% of people worldwide use Google as their main search engine. Most web traffic comes from Google’s organic search results. If your business isn’t showing up on page one or two at the very least, you will be missing out on valuable leads. Understanding SEO and its complexities is not for the faint-hearted, but never fear there are a few simple things you can do to get your SEO working in your favour. I do recommend speaking with a professional SEO expert though to help you really get the most out of SEO and maximise the potential growth you can experience from it.
Quick SEO Tips:
Create a positive user experience on your website
Create a logical website structure
Use a logical URL structure
Install a good SEO plugin
Write blogs and content using keywords
SEO tools such as Ubersuggest can help you come up with more keyword
2,000 words on a page
Use your keyword in your main heading
Use your Keyword in your URL
FACEBOOK ADS /SALES FUNNELS
Run some Facebook ads with the intention of increasing your audience, maximising brand awareness, and generating leads. This doesn’t have to require a huge budget and campaigns can be successful on as little as $5 per day. Think strategically and outline your goal of the ad. Get creative with what solution you can provide for your ideal clients current problems, or can you offer some sort of a transformation. You can run a lead magnet through a sales funnel, like a market report, an educational video or a checklist or cheat sheet. This will allow you to keep in front of clients minds by exposing your brand to them, and if you run the right lead magnet you will also be growing your email list and will have generated a number of potential leads to reach out to once you return to work.
While SEO involves “organic” ranking, which means you don’t pay to be in that space, with Google Ads on the other hand you pay to show up at the top of the page. These can be quite costly, but if you haven’t got your SEO working properly, this could be a solution over the holiday period to ensure any potential clients searching for new property managers over the holidays will come across your website first. Make sure you know the keywords your potential leads will be Googling, like new property manager or property managers (suburb).
Your website is essentially your online business card. Make sure you are utilising all available features on your website to capture potential leads when they arrive at your site. It is one thing to get them there, but another to get actual details from them. There are a few ways to go about this and I’ll outline a few of them for you:
Subscribe lists generally to a newsletter
Live online support
Stay active as much as you can on social media. In 2021, 20.5 million Australians, were active users of social media. That’s 79.9% of the overall Australian population with social media accounts. Facebook is Australia’s most popular social network (16-64 years olds) with 66%, or 16 million, Australians using Facebook on a monthly basis. While everyone else is going quiet, ramp yours up. Potential leads will be spending more time than ever over the holidays scrolling through their feeds so make sure you are in there. Take some time to plan out relevant content and use a scheduling tool so that you don’t have to worry about your social media while on holidays, it is all set up and ready to go. We have a couple of amazing Social Media tools, including 50 content ideas and a guide with all the latest tech tools and apps in our Free Resources. ACCESS HERE
So, go ahead enjoy your holidays knowing that your lead generation journey continues, regardless of the day, time or where you might be in the world.
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