Podcast
5 Mistakes Keeping You Invisible Online (Part 1 of 2)
If you feel like you’re doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you.
Because the problem is not that digital marketing is too complicated. It’s that most property professionals are still thinking like brick and mortar business owners in a digital world.
Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.
In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.
“ Once upon a time SEO was called search engine optimisation. It’s now called search everywhere optimisation. If you’re not showing up in AI searches, you’re not going to exist in the next digital evolution.“
— Kylie Walker
In this episode we explore:
- Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant online
- How fear of change can keep you stuck in outdated marketing habits even when it’s not working
- What an online marketing funnel actually is and how it mirrors a traditional sales pipeline
- The 3 stages of the online marketing funnel and how each stage helps turn leads into clients
- How to build visibility and brand awareness at the top of the funnel through consistent content creation
- Why showing up online consistently builds more trust than posting polished perfect content on your socials
- The role of social media, video content, paid ads, and websites in driving traffic and capturing leads
- Tools that simplify content planning, scheduling, video creation, and CRM management
- How to nurture leads in the middle of the funnel using education, expertise, and connection
- Why webinars, investor training, video series, and email nurture build authority faster than sales posts on socials
- How AI and automation are reshaping lead nurture and client engagement
- What happens when someone becomes a client and why keeping clients long term is the fastest way to grow your business
Join my new Course – DIGITAL AND AI ACADEMY
Take a look at everything you’ll get inside here
If you missed my NEW Masterclass – 5 Mistakes Keeping You Invisible Online
Watch the REPLAY HERE
Connect with Done For You Services
- Done For You Services – https://dfys.com.au/
- Find out about our Done For You Social Media Management – https://dfys.mykajabi.com/done-for-you-sm
- Find out about our Done for You Lead Generation – https://dfys.mykajabi.com/done-for-you-lead-generation
- Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/
Resources:
- Property Management Growth School: https://that-property-mum.mykajabi.com/TPM-BDMSchool
- Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
- That Property Mum Courses: https://www.thatpropertymum.com.au/courses/
- The PM Accelerate Membership: https://that-property-mum.mykajabi.com/accelerate
- Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call
- Kolmeo: https://kolmeo.com/
- Sensor Insure: https://sensorinsure.com/
- HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0
- Find out about our Done for You Lead Generation – https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call
- 35 AI Prompts to help you Grow your Business on Social Media: https://that-property-mum.mykajabi.com/35-prompts-to-grow-your-property-management-business-on-social-media
- Join the PM Book Club What’s App Group:
https://chat.whatsapp.com/LE0BQOCnKH9LLqMhkWpcf1?mode=ems_copy_t
Connect with Kylie:
